Eleventy

LOCATION: Milan, Italy

INTERIOR DESIGN: Parisotto+Formenton Architetti

LIGHTING: QU

PHOTOGRAPHER: Pietro Savorelli

DETAILS: Eleventy unveils its first store in Milan’s fashion district, situated within a magnificent two-story bourgeois residence. The entire lighting project was meticulously crafted by Qu, while the interior design, led by Parisotto+Formenton Architetti, embraces an architectural approach that reflects the essence of Eleventy’s style.

The boutique’s chromatic selection harmoniously aligns with the brand’s concept, extending seamlessly to the lighting fixtures, which were custom-finished to perfection. For general lighting, the boutique opted for the semi-recessed adjustable Rocchetto Maxi O spots.

The retail design strategy incorporates innovative elements, notably the bespoke Spiga lighting fixtures created exclusively for the store. Aptly named after the street it inhabits, the “Spiga” series adorns the boutique in various forms, including hanging lights, suspensions, ceiling fixtures, and wall lamps. Their sleek design and meticulous craftsmanship render these lamps timeless and match the brand’s apparel in their essence.

Fittings used in this project

• Rocchetto O